In this blog I will be talking about wine, wine service, and the wine industry.
Most people who blog about wine are able to do so as an unbiased, outside observer.
I am not either of those things. I sell wine for a living, working for a retailer in Alaska, and as such, as much as I would like to claim that my viewpoints will be without bias (and I certainly will strive to make them so), the very fact that I sell some of the product that I will be talking about makes any intentions of objectivity sadly moot.
My involvement in the wine business also creates a conflict of interest when it comes to reviewing wines as well. Posting a poor review of a product I sell would hurt both my business and my company’s business. Herein lies the dilemma – how will I approach tasting wines with any sort of objectivity? More importantly, perhaps, is how can you, the reader, know that I am not talking a wine up just because it is in my store, or conversely, how do you know I am not being more critical of a wine because it is one that my competitors sell?
The answer is that you don’t, and you should take any recommendations I make with a grain of salt, like you should with any wine review. When it comes down to it, there is no such thing as a purely objective review of wine, as the experience of tasting wine is an individual experience, to which we bring our own tastes, taste-buds, and experience with wine.
All I can offer you is the assurance that my notes and reviews on this site are my true impressions of the wine, and I will never recommend a wine on this site that I don’t enjoy.